Creator content guides
Short answers to what brands ask us about creator content, built from the paid partnership posts we hold and our own research.
How do the creator videos brands pay for open?
How the creator videos brands pay for open, from 217 Instagram paid partnership reels we transcribed: the first lines, their views, and what each one asks for.
Read the guideWhat is a paid partnership on Instagram?
What a paid partnership on Instagram is, and what 4,394 of them from 80 brands show: the formats brands pay for, how long the videos run, and who rebooks.
Read the guideWhat should go in an influencer PR box?
What to put in an influencer PR box so creators film it and keep using it: what 19 famous boxes had in common, three to copy, and the one that backfired.
Read the guideGet your free content audit
We send your product to a wide group of creators, pay the ones who make good videos, and get the rights to run the best ones as ads from their accounts.