For marketing and growth leads at brands that already run Meta or TikTok ads and want more of them made by creators
We send your product to a wide group of creators, pay the ones who make good videos, and get the rights to run the best ones as ads from their accounts.
Before we meet, we put together a free content audit for your brand. You keep it whether we work together or not.
It's built from the creator ads we read in Meta's Ad Library, so it starts from what brands like yours already pay to run.
The creator videos brands like yours are running as ads right now, and how long each one has been running.
Which kinds of video suit your product, from unboxings to talking to camera, and creators whose followers are your kind of buyer.
How many of your own Meta ads have a creator in them next to brands like yours, and which creator posts about you could run as ads.
Book a call and tell us, in short, what you sell and the outcome you'd like to achieve.
We'll send you over all the info before we meet.
Then we'll review them together and pick the first creators and videos to test.
We're small, so no sales team. You'll talk to Alice or Dennis.
We read each of these in Meta's Ad Library, where any brand's live ads are public.
AG1 and Em Miller, 2026
On September 13, 2026, AG1 was running 7 different ads made from Em Miller's videos, all started June 16. Four are about keeping muscle while losing weight on a GLP-1, and three are about a free shaker with a first AG1 Pro order.
What it shows
One creator's videos became seven ads with two different messages. Ask every creator for more than one version.
Source: Meta Ad Library
LMNT and Dr. Jeremy London, 2026
LMNT started running a video by Dr. Jeremy London, MD, as an ad with his name on it on February 18, 2026. When we read it on August 19, 2026, it had been running for 182 days.
What it shows
Nobody publishes ad sales, so we judge an ad by how long the brand keeps paying for it. One good creator video can run for six months.
Source: Meta Ad Library
Athletic Brewing and Ana Sofia Fehn, 2026
On August 9, 2026, 4 of Athletic Brewing's 74 own Meta ads had a creator in them, though 18 creators had posted about it on Instagram as paid partners, affiliates or ambassadors in the 45 days before. One of its creator ads was this video by Ana Sofia Fehn, pairing its non-alcoholic beer with seafood, running since July 27.
What it shows
The creator videos were already there, and most of those posts never became ads. Your content audit shows the same for your brand.
Source: Meta Ad Library
We read the live Meta ads of 13 drink brands on August 9, 2026, and 8 had enough of their own ads to measure. Most were far below AG1: Liquid Death at 15.8%, LMNT at 11.9% and C4 Energy at 0%.
Brands that already run Meta or TikTok ads. You run marketing, growth or paid social there, and you want more of those ads made by creators your buyers already follow.
Most of your ads run from your own brand page, with few creator faces in them
Gifting and PR boxes that bring in posts, and few you can run as ads
Supplements, drinks and skincare, where every claim in an ad has to follow the rules
Creators who have tried your product keep making videos for you, so there's always something new to test.
We ask each creator for more than one version of each video and more than one opening line, so you can test what to say as well as who says it.
Your ad runs with the creator's name and face on it, so it reads like a tip from someone your buyers follow.
We test creators with normal posts first, and put your ad money only behind the videos that work.
We learn about your value propositions and how you want the product framed. We also study your competitors' creator ads: which ones kept running and which ones stopped.
We send the creator your product, make sure they like it, and then have them promote it. If we skip that, it can feel fake, and fans notice.
Most gifted videos won't work as ads. We pay the creators whose videos could, and ask them for more.
We bring your value propositions into every creative brief, and we review every single ad before it goes live. We give them creative freedom, but also make sure they don't say anything whack that gets flagged.
When a video works, we get the right to run it as an ad from the creator's account, in writing, with where it runs and for how long.
We take the top performers and run them as Meta and TikTok ads. If we find a good hook, good angle, we drill down on that one.
We hold 4,774 paid partnership posts from Meta's Ad Library, and we read brands' own ad pages to see which creator videos they keep paying for.
We send product first and pay the creators who already like it, so the videos sound like them.
We run promotions inside the rules on what can be said, every day. It's been the day job, eight hours a day, for two-plus years.
We install the systems and teach them to your team, so after 6 to 18 months you can scale it internally.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryContent Creation Firm is the content division of Influencer Advisory, the influencer marketing agency for health and wellness brands. Same team, same systems, built for brands that run creator videos as ads.
We get brands a steady supply of creator videos. Creators who like your product make them, you post them, and the best ones run as ads from the creators' own accounts, with the rights in writing.
Close. UGC is short for user generated content, videos made by creators for your brand. A lot of UGC only ever runs from the brand's own page. Ours can also run from the creator's own account, with their name on the ad.
Yes, we can run ads from creators' own accounts too. We usually start with normal posts to see which creators click with your brand. Some creators do great for one brand but not another, because the audience isn't a match. So we always test first. Then we get the rights to run ads from their accounts.
Same ad, different sender. From the creator's handle it reads as a real person, not a brand, so it gets more trust, more clicks, and cheaper CPMs, and that trust matters most in regulated categories.
We send your product to a wide group of creators, pay the ones who make good videos, and get the rights to run the best ones as ads from their accounts.
