The five brands on our board
| Brand | Posts | Creators or accounts | What stands out |
|---|---|---|---|
| G Fuel | 517 | 162 | 36 creators posted 3 or more times and made 360 of the posts |
| Celsius | 58 | 12 | 28 posts came from the Florida Panthers' account |
| ZOA | 43 | 23 | One creator made 17 of the posts |
| Gorilla Mind | 39 | 9 | 6 of the 9 creators posted 3 or more times |
| Jocko Fuel | 15 | 4 | 4 creators in all |
Source: Our own count, the paid partnership posts on our ads board
G Fuel books the same creators over and over
- @hootgaming made 85 G Fuel posts between February and June 2025.
- @josephblonski made 28 between November 2025 and July 2026.
- 129 of G Fuel's 517 captions carry a discount code.
- The biggest one we hold is @foodiesnitch's reel from February 4, 2024, "Living the life of a multi with @gfuelenergy". It was played 4,898,799 times.
- We break down which brands rebook most in our paid partnership study.
ZOA and Gorilla Mind keep a few creators close
- @alittletaeste made 17 ZOA posts from June 2025 to May 2026.
- 14 of the 17 ZOA posts with a caption carry "#18+".
- ZOA's biggest one is a doorbell camera clip of a delivery worker on a porch, from June 23, 2026, with "#ad #18+" on screen. It was played 221,616 times.
- Gorilla Mind puts a code in 22 of its 39 captions. @danoruiseco's say "CODE:DANO".
Celsius pays teams more than creators
- 28 of its 58 posts came from @flapanthers, the Florida Panthers, and 7 from @nbcsportssoccer.
- Those posts went out on the team's own account, with the brand as its paid partner.
What we'd copy for a drink brand
- Find the creators whose fans already drink it, then book them again and again, the way G Fuel does.
- Put a code in the caption, so you can see which creator's followers buy.
- Keep the age rule in every caption if your drink has one, the way ZOA does.